APPL Strength

    APPL Strength


    We have more than 50 years of professional expertise in marketing electrical products to Indian industry. Our only reason for existence is to contribute to the success of our Principal’s & Customers we serve.


    To enhance our customer expectations by

    • Immediate responsiveness to customer needs
    • Effective pre & post sales service (techno-commercial), with one point contact
    • Flexibility in our approach to meet the needs of our customers
    • Stay in touch with customers and maintain long term relationship
    • Update customers on techno – commercial matters relating to our products through our regular mailers
    • More than just product provider, project partners
    • Above all, be a problem solver for our customers
    • Providing a reliable method of vendor reduction by offering multiple products and service from multiple manufacturers

    To add value to our manufacturers

    Lead Generation & Project Identification

    We collect data and keep you updated with the upcoming projects/tenders and carry out the spade work in building a rapport with the customer to establish & meet the pre-qualification needs.

    Offers, Bids, Tenders and RFQ

    • We can study RFQ and help you with the process of tendering, bidding and executing of tenders in India
    • Attend the pre-bid conferences & tender openings
    • Arrange meetings with the client
    • Keep you updated with tender developments
    • Reply to any queries from the customer
    • Carry on day to day follow up & keep you updated with the progress
    • Prepare & submit the bid on your behalf
    • Push the unique features of your products to secure the contract


    • Arrange strategic pre bid tie ups with EPC and Turnkey Contractors
    • Keep the customer & Principals updated with the progress
    • Mobilize our resources to successfully complete the contractual obligations


    • We have a mailing database of more than 30000 constituents in the Indian industry and through our regular mailers generate new leads in industrial segments we serve
    • We can arrange seminars with contractors, consultants, specifiers to create brand awareness and product USP
    • By our strategic and timely approach we can ensure your approvals in large upcoming brownfield/ greenfield projects
    • Specializing in specifications of all the products we market
    • Experience in product knowledge, territory, and applications
    • Excellent marketing and communication system
    • Limited number of products
    • Automated organization
    • Proven track record
    • Formal marketing/sales plan for each product
    • Deeply involved with specifiers, OEMS and industrial end users
    • Coordination for drawings and documentation approvals from customers/ consultants
    • Win new markets, presence in all sectors, regions
    • We provide market intelligence, product positioning and price indication to our principles


Aakash Powertech Pvt Ltd. (APPL) is focused on National & International Marketing Of Electric Cables, Motors, Transformers & Cooling Towers.

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